{"id":801,"date":"2013-07-25T17:31:46","date_gmt":"2013-07-25T17:31:46","guid":{"rendered":"http:\/\/blog.markerly.com\/?p=801"},"modified":"2013-07-25T17:31:46","modified_gmt":"2013-07-25T17:31:46","slug":"guest-post-how-do-you-measure-content-marketing-infographic","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/guest-post-how-do-you-measure-content-marketing-infographic\/","title":{"rendered":"Guest Post: How do you Measure Content Marketing? [Infographic]"},"content":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><script src=\"http:\/\/files.markerly.com\/tracker.min.js#tracker_id=TEST\" type=\"text\/javascript\"><\/script><\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">Content marketing is great and works to generate awareness for brands, products and services while inspiring consumers to engage with your brand and, ultimately, trust you enough to buy your goods or services. The relationships developed mean your new enthusiasts will share and spread the word for you. Content marketing tactics include blog posts, feature articles, optimized website content, whitepapers, social media content and press releases. Take a look at\u00a0<\/span><a style=\"font-size: 13px; line-height: 19px;\" href=\"http:\/\/www.brandpoint.com\/content-marketing\/infographic-measuring-content-marketing-success\" target=\"_blank\" rel=\"noopener\">Brandpoint\u2019s Measuring Content Marketing infographic<\/a><span style=\"font-size: 13px; line-height: 19px;\">\u00a0to learn how these tactics put the conversion funnel to work turning a prospect into a customer and spokesperson.<\/span><\/p>\n<p><a href=\"http:\/\/blog.markerly.com\/wp-content\/uploads\/2013\/07\/brandpoint-content-marketing.jpg\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-802\" src=\"http:\/\/blog.markerly.com\/wp-content\/uploads\/2013\/07\/brandpoint-content-marketing.jpg\" alt=\"brandpoint-content-marketing\" width=\"975\" height=\"3666\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>This guest post is brought to you by Jessica Gaumer, a marketing specialist at <a href=\"http:\/\/www.brandpoint.com\">Brandpoint<\/a>.<\/b><\/p>\n<p><span style=\"font-size: 13px; line-height: 19px;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Content marketing is great and works to generate awareness for brands, products and services while inspiring consumers to engage with your brand and, ultimately, trust you enough to buy your goods or services. The relationships developed mean your new enthusiasts will share and spread the word for you. Content marketing tactics include blog posts, feature&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[6,10,19,34,124,141],"_links":{"self":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/801"}],"collection":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":0,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media\/1361"}],"wp:attachment":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}