{"id":381,"date":"2012-05-16T19:15:22","date_gmt":"2012-05-16T19:15:22","guid":{"rendered":"http:\/\/markerly.wordpress.com\/?p=3"},"modified":"2012-05-16T19:15:22","modified_gmt":"2012-05-16T19:15:22","slug":"gm-pulls-advertising-off-facebook","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/gm-pulls-advertising-off-facebook\/","title":{"rendered":"GM Pulls Advertising Off Facebook"},"content":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>All highlights of the GM story <a href=\"http:\/\/bit.ly\/JNhw1Y\">here<\/a>\u00a0via <a title=\"Markerly\" href=\"http:\/\/www.markerly.com\">Markerly<\/a><\/p>\n<p>This morning I read that a small business,<a title=\"Pizza Delicious\" href=\"https:\/\/www.facebook.com\/pages\/Pizza-Delicious\/333519930790\">\u00a0Pizza Delicious<\/a>\u00a0in New Orleans announced that they lost money on their first advertising effort, as reported by\u00a0<a title=\"NPR\" href=\"http:\/\/www.npr.org\/blogs\/money\/2012\/05\/16\/152736597\/pizza-delicious-bought-an-ad-on-facebook-howd-they-do\">NPR<\/a>. Business was flourishing, and a Facebook advertising effort made sense to the partners. After spending $240 and receiving 240 facebook likes, they reported no new customers from the advertisement and decided against paid Facebook ads in the future.<\/p>\n<p>I had assumed that the Facebook advertising ROI would be vastly different for a small business vs a large corporate business. Then the <a href=\"http:\/\/www.markerly.com\/direct.php?url=http%3A%2F%2Fmashable.com%2F2012%2F05%2F15%2Fgeneral-motors-pulls-facebook-ads%2F\">GM story hit my feed,<\/a> and it makes you wonder: how effective are Facebook ads, regardless of the business behind them? Are the not-so-great results similar across the board?<\/p>\n<p><a href=\"http:\/\/blog.markerly.com\/wp-content\/uploads\/2012\/05\/markerlyblogshot2.png\"><img class=\"size-full wp-image\" src=\"http:\/\/blog.markerly.com\/wp-content\/uploads\/2012\/05\/markerlyblogshot2.png?w=340\" alt=\"Image\" \/><\/a><a href=\"http:\/\/blog.markerly.com\/wp-content\/uploads\/2012\/05\/markerlyblogshot1.png\"><img class=\"size-full wp-image\" src=\"http:\/\/blog.markerly.com\/wp-content\/uploads\/2012\/05\/markerlyblogshot1.png?w=578\" alt=\"Image\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> All highlights of the GM story here\u00a0via Markerly This morning I read that a small business,\u00a0Pizza Delicious\u00a0in New Orleans announced that they lost money on their first advertising effort, as reported by\u00a0NPR. Business was flourishing, and a Facebook advertising effort made sense to the partners. After spending $240 and receiving 240 facebook likes, they reported&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[6,56,62,110,124,150,170],"_links":{"self":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/381"}],"collection":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":0,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media\/1452"}],"wp:attachment":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}