{"id":2895,"date":"2022-03-18T18:08:23","date_gmt":"2022-03-18T18:08:23","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2895"},"modified":"2022-03-18T18:08:24","modified_gmt":"2022-03-18T18:08:24","slug":"spreading-social-good-with-influencer-marketing-on-tiktok","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/spreading-social-good-with-influencer-marketing-on-tiktok\/","title":{"rendered":"Spreading Social Good With Influencer Marketing on TikTok"},"content":{"rendered":"

Reading Time: <\/span> 3<\/span> minutes<\/span><\/span><\/p>\n

TikTok has a very personal\u2014almost \u201craw\u201d\u2014feel to it that many other social media platforms aren\u2019t able to replicate. Due to the short-form videos and almost vlog-style approach that many TikTok creators take, users may feel more connected to the influencers on the platform, resulting in unusually high engagement rates.<\/p>\n

Influencers on TikTok can come off as more genuine and authentic, creating a unique opportunity for influencer marketing, as the connection and level of interaction that an influencer has with their fans can be utilized for the spread of social good<\/a>.<\/p>\n

Keep reading to learn more about working with influencers to spread social good on TikTok and see some examples of this in action.<\/p>\n

The State of Influencer Marketing on TikTok<\/h2>\n

Social media marketing has been around since the start of social media platforms, and the strategies used and opportunities that come with each platform are unique. TikTok influencer marketing campaigns are a great way to reach your target audience, especially if you have customers in a younger age group\u2014almost 50% of TikTok\u2019s user base is below the age of 30<\/a> and almost 70% is below the age of 40.<\/p>\n

The viral aspect of TikTok is what makes it stand out from other social platforms. This can be very helpful for boosting brand awareness, but it can also help you spread your message\u2014whatever that may be. Of course, the goal is to spread a message that is good for society and the world.\u00a0<\/p>\n

Using TikTok Influencer Marketing to Spread Social Good<\/h2>\n

Many different types of content marketing strategies can be used to spread social good alongside brand and product promotion, but partnering with influencers for TikTok campaigns<\/a> may be one of the most effective. <\/p>\n

Finding an influencer partner that is in line with your values and your mission is perhaps the most important first step for any brand that wants to authentically spread its message. Luckily, user-generated content is what makes TikTok the massive success it is, and there are seemingly endless content creators on this platform that create videos on a wide variety of topics.<\/p>\n

Here are some examples of how brands have paired with influencer partners to help spread social good across the TikTok platform and in real life:<\/p>\n

Erika Thompson and Guerlain<\/h3>\n

Erika Thompson of @texasbeeworks<\/a> on TikTok raises awareness about the importance of bees in our ecosystem and shows her adventures as she works to \u201csave the bees.\u201d She tries to partner with companies that \u201cmake meaningful commitments to our environment,\u201d like @guerlain<\/a>, a high-end beauty brand committed to sustainability.<\/p>\n

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@texasbeeworks<\/a> <\/p>\n

Saving bees and supporting our planet with @guerlain #nature<\/a> #sustainability<\/a> #womenforbees<\/a> #guerlainforbees<\/a><\/p>\n

\u266c original sound – Erika Thompson<\/a> <\/section>\n<\/blockquote>\n