{"id":2788,"date":"2022-02-24T10:55:31","date_gmt":"2022-02-24T10:55:31","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2788"},"modified":"2022-02-24T10:55:34","modified_gmt":"2022-02-24T10:55:34","slug":"tiktok-marketing-strategy","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/tiktok-marketing-strategy\/","title":{"rendered":"7 Tips for a Compelling TikTok Marketing Strategy"},"content":{"rendered":"

Reading Time: <\/span> 6<\/span> minutes<\/span><\/span><\/p>\n

TikTok feels like a party for users, but for brands and marketers, it can feel like a maze of trending videos, in-feed ads, and stickers. You want to use it as part of your social media marketing strategy, but TikTok is unlike any social network on the planet\u2014and that means you need to bring your A-game.<\/p>\n

TikTok has been available internationally since September of 2017. Although it started out as Musical.ly, the TikTok app has made a name for itself over the last few years. <\/p>\n

With over 1 billion users<\/a> and 3 billion total downloads, TikTok is one of the biggest social networks of 2022. The stats don\u2019t lie: 69% of U.S. teens are on TikTok<\/a>, and 29% say it\u2019s their favorite social network.\u00a0<\/p>\n

No platform has taken advantage of short-form video as well as TikTok. With engagement rates as high as nearly 12%<\/a>, it\u2019s clear that there\u2019s a lot of opportunity here for boosting brand awareness with short videos.<\/p>\n

7 Battle-Tested Tips for Nailing Your TikTok Marketing Strategy<\/strong><\/h2>\n

TikTok isn\u2019t like any other social media platform. The algorithm cares more about high-quality content than it does about follower count, so you have to be spot-on with every TikTok you post. <\/p>\n

Everyday consumers might be going bananas for TikTok, but for brands, this short-form video platform is a tough nut to crack. If you need to receive more brand equity on TikTok for your marketing efforts, try these seven content strategies to get more traction. <\/p>\n

1. Know Your Audience <\/strong><\/h3>\n

Who\u2019s your audience? Before you invest in your brand\u2019s TikTok account, you need to understand your audience demographics. <\/p>\n

Not every customer will be on TikTok. You might think you need to pursue Gen Z teens, but what if your ideal shopper is actually a 40-year-old soccer mom who isn\u2019t on TikTok? <\/p>\n

Make sure your customers are, in fact, active on TikTok before you pour your energy into a new platform. This will save you a lot of time by ensuring that your content resonates with TikTok users. <\/p>\n

2. Nail the Basics<\/strong><\/h3>\n
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\"TikTok<\/figure>\n<\/div>\n

TikTok isn\u2019t like any other social network. If you\u2019re trying it out for the first time, you have to nail the basics in your marketing strategy. That means: <\/p>\n