{"id":2673,"date":"2022-01-28T09:04:46","date_gmt":"2022-01-28T09:04:46","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2673"},"modified":"2022-01-28T09:04:47","modified_gmt":"2022-01-28T09:04:47","slug":"what-is-a-brand-ambassador","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/what-is-a-brand-ambassador\/","title":{"rendered":"What Is a Brand Ambassador? 5 Tips to Find Your Advocates"},"content":{"rendered":"

Reading Time: <\/span> 6<\/span> minutes<\/span><\/span><\/p>\n

These days, it seems like your social posts, blogs, and emails just don\u2019t get the same traction they once did. That\u2019s because consumers don\u2019t necessarily want to hear from brands\u2014they want to hear from other people <\/em>about your brand. <\/p>\n

Influencer partnerships are a great way to get more eyeballs on your brand<\/a>, but most of these partnerships are usually one-and-done. Brands need an ongoing relationship with influencers who will elevate the brand to the next level, and that\u2019s where brand ambassadors come in. <\/p>\n

This is much more than your run-of-the-mill promoted Instagram post. Brand ambassadors are influencer marketing on steroids, giving brands a much-needed jolt of engagement in an age where consumers tune out branded content. <\/p>\n

Ready to see how it works? Learn what brand ambassadors are, why you need to partner with them, and five steps to finding the best brand ambassador for your business. <\/p>\n

What Are Brand Ambassadors?<\/strong><\/h2>\n
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<\/a>Your brand is the bee\u2019s knees, but it isn\u2019t enough for you to toot your own horn. You need credible third-party advocates to boost your brand, and that\u2019s why so many brands partner with ambassadors.<\/p>\n

Brand ambassadors are similar to influencers in that they create and share content for your brand. But an ambassador takes things a step further, becoming more of an ongoing representative for your brand over the long run. <\/p>\n

That doesn\u2019t mean a brand advocate is a spammy salesperson. They\u2019re still an influencer at heart, and they need to genuinely believe in your products and mission to do a good job. <\/p>\n

And yes, there is a big difference between paying for a single sponsored post and hiring a brand ambassador. Instead of paying for a one-time post about your product, an ambassador works with you long-term. <\/p>\n

Since 71% of marketers say<\/a> that ongoing advocacy is the most effective form of influencer marketing, it\u2019s clearly worth your time.\u00a0<\/p>\n

4 Types of Brand Ambassadors<\/strong><\/h3>\n

The thing is, not all brand ambassadors are the same. There are actually four types of brand ambassadors for you to choose from, including:<\/p>\n