{"id":2593,"date":"2022-01-07T10:08:09","date_gmt":"2022-01-07T10:08:09","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2593"},"modified":"2022-01-07T10:10:17","modified_gmt":"2022-01-07T10:10:17","slug":"social-media-campaign-ideas","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/social-media-campaign-ideas\/","title":{"rendered":"In a Rut? Try These 7 Social Media Campaign Ideas"},"content":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>Everybody\u2019s on social media, which makes it the perfect medium to promote your growing biz. But what happens if you\u2019re completely out of cool ideas for your social media?&nbsp;<\/p>\n<p>You need to keep followers on the edge of their seats to get engagement, but your well of content has run dry.<\/p>\n<p>First of all, don\u2019t worry: Everybody\u2019s been in a social media rut. But it\u2019s important to push your team to do bigger and greater things if you want to move the needle with social media.&nbsp;<\/p>\n<p>Need a little inspiration for your next social media brainstorming sesh? Check out these seven social media campaign ideas to revamp your social presence and get more results.<\/p>\n<h3><strong>Social Media Campaign Idea #1: Create Video Content<\/strong><\/h3>\n<p>We know what you\u2019re thinking: \u201cVideo is a lot of work!\u201d&nbsp;<\/p>\n<p>But in all honesty, video content can be <em>less <\/em>work than writing blogs or scheduling Instagram posts. And when you factor in the results you get from video content, it\u2019s a no-brainer:&nbsp;<\/p>\n<ul>\n<li>54% of users <a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">want to see more video content<\/a> from the brands they love.&nbsp;<\/li>\n<li>Video is users\u2019 favorite type of content on social media.&nbsp;<\/li>\n<li>Video marketing brings in 66% more qualified leads per year.<\/li>\n<\/ul>\n<p>You don\u2019t need to spend hours filming content or paying out the wazoo for a pricey setup. As long as the content is good, your target audience won\u2019t care about high-definition audio.&nbsp;<\/p>\n<p>Follow these quick tips to make video content that your users will love (without burdening your marketing team):<\/p>\n<ul>\n<li><strong>Host interviews<\/strong>: Interviews are great because the interviewee does most of the hard work for you. Interview someone who\u2019s well-known in your industry and let them do all of the talking. As an added bonus, your interviewees will spread the word about the interview, which can help you get even more traction on social media.&nbsp;<\/li>\n<li><strong>Ask an influencer to film videos for you<\/strong>: If you\u2019re running a scrappy digital marketing team without a lot of resources, but you want to put out a weekly YouTube video, partner with an influencer. <a href=\"https:\/\/markerly.com\/blog\/brand-partnerships\/\">With a long-term influencer partnership<\/a>, you can ask them to host a weekly video for you as a brand ambassador. They can even handle the editing, posting, and comments!<\/li>\n<li><strong>Do a live video<\/strong>: With a little advance planning and promotion, you can host a livestream that connects your social media followers at one time. Do a Q&amp;A, ask viewers to vote, invite guests, and even host a giveaway to build more hype.&nbsp;<\/li>\n<li><strong>Peek behind the scenes<\/strong>: Let your followers see behind the curtain with behind-the-scenes social media videos. Interview employees, show how you make a new product, or take a funny video of your team while they ship orders.<\/li>\n<li><strong>Chop up a longer video<\/strong>: Do you have a 30-minute video already on-hand? Instead of resharing a super long video that no one is going to watch, chop it into 2-minute shorts. Social media users prefer shorter videos anyway, and if you add subtitles to them with a tool like <a href=\"https:\/\/zubtitle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zubtitle<\/a>, you\u2019ll get even more engagement.&nbsp;<\/li>\n<\/ul>\n<h3><strong>Social Media Campaign Idea #2: Host a Contest or Giveaway<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/OLK_VvAHFP4K5pn7FC-6uMx8kslAzYTtHDLPo4782DB7yDsTKUrZ8VoTvPO8OfRA2dDM7FsClQDy7dGrQMs8Shfffqlp8LMu1Blp5WzYtXOc518T5TNhJ-9mQdVHu0TWigTBa9EL\" alt=\"Social media campaign ideas: happy woman holding a cardboard cutout of an Instagram post\"\/><\/figure>\n<\/div>\n<p>Everybody loves free stuff! Contests and giveaways are a great way to get more eyeballs on your social media accounts.&nbsp;<\/p>\n<p>Consider hosting a contest via:&nbsp;<\/p>\n<ul>\n<li>Partnering with a complementary, non-competing brand to give away goodie baskets<\/li>\n<li>Photo contests on Instagram to source user-generated content (this is <a href=\"https:\/\/blog.wishpond.com\/post\/115675438009\/contest-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">users\u2019 favorite way <\/a>to enter social media contests, too)<\/li>\n<li>Caption contests where you provide a funny photo and pick your favorite user-submitted caption<\/li>\n<\/ul>\n<p>Contests and giveaways are fun, but they shouldn\u2019t be your only social media marketing strategy. In fact, you shouldn\u2019t do more than five giveaways a year. If you host giveaways all the time, it can cheapen your brand and build a more superficial following of unengaged users.<\/p>\n<p>You also need to follow the <a href=\"https:\/\/www.ftc.gov\/scams\/lottery-sweepstakes\" target=\"_blank\" rel=\"noreferrer noopener\">FTC\u2019s sweepstakes rules<\/a>, which apply to online contests and giveaways.<\/p>\n<h3><strong>Social Media Campaign Idea #3: Poll Your Followers<\/strong><\/h3>\n<p>Polls and surveys are the antidote to sluggish engagement metrics on social media. Ask your audience to share their opinion with you in the form of:&nbsp;<\/p>\n<ul>\n<li>Reacting with a \u201clove\u201d or \u201claugh\u201d emoji on Facebook<\/li>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-polls-in-instagram-stories\" target=\"_blank\">Adding a poll<\/a> to your Instagram Story<\/li>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.twitter.com\/en\/using-twitter\/twitter-polls\" target=\"_blank\">Voting<\/a> on Twitter<\/li>\n<\/ul>\n<p>So many social media platforms have a poll feature, so be sure to use it! This is a great way to not only engage with your followers, but to sneakily learn more about your target audience\u2019s preferences. It\u2019s going to save you a fortune in market research costs!<\/p>\n<h3><strong>Social Media Campaign Idea #4: Partner With Influencers<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/R7YuYYRgfxR53zV1tJA_74QmCIchnqy2MzjFEq8IWnqroYtpWI12LWTHDNw2iekD3HNLid03ee-sJLsC5RnDyQxhQ3iBRteYqVRdPOgasbLebIs5dIAlOCxqghguwW5oLZGx3vXC\" alt=\"Social media campaign ideas: influencer recording a tutorial\"\/><\/figure>\n<\/div>\n<p>Guess what? You don\u2019t have to create all of your social media content by yourself. With a handful of trusty influencers at your side, you can create better content, grow your audience, and save a lot of time.&nbsp;<\/p>\n<p>If you\u2019ve never worked with an influencer before, don\u2019t sweat it. You can get a lot of social media traction by partnering up with them on:&nbsp;<\/p>\n<ul>\n<li>A brand takeover<\/li>\n<li><a href=\"https:\/\/markerly.com\/blog\/instagram-influencer\/\">Sponsored social media posts on Instagram<\/a> bonus points if they\u2019re shoppable!)<\/li>\n<li>Unboxing or review videos<\/li>\n<li>Giveaways<\/li>\n<li>Product tutorials and how-tos<\/li>\n<li>Livestreams<\/li>\n<\/ul>\n<p>The right influencer can handle content creation, posting, and even managing comments. Obviously, you need to find the right influencer for the job, so <a href=\"https:\/\/markerly.com\/campaign-management\">go with a platform like Markerly<\/a> to pick someone legit.&nbsp;<\/p>\n<h3><strong>Social Media Campaign Idea #5: Make Your Own Branded Hashtag<\/strong><\/h3>\n<p>You have to get into branded hashtag challenges if you haven\u2019t tried them before. Companies have been doing branded hashtags for years, but TikTok spiced things up by adding competition into the mix.&nbsp;<\/p>\n<p>You don\u2019t have to <a href=\"https:\/\/markerly.com\/blog\/social-advertising\/\">pay TikTok a lot of money<\/a> to do a hashtag challenge, either. Create your own! #ShareACoke, #OreoHorrorStories, and #exprESSIEyourself are perfect examples of social media hashtags that lit social media on fire <em>and <\/em>increased brand awareness.<\/p>\n<p>Just make sure you share the hashtags on different social media channels to get more multi-channel traction for your biz:&nbsp;<\/p>\n<ul>\n<li>TikTok<\/li>\n<li>Snapchat<\/li>\n<li>Instagram<\/li>\n<li>LinkedIn (for B2B)&nbsp;<\/li>\n<\/ul>\n<h3><strong>Social Media Campaign Idea #6: Make Your Followers the Star of the Show<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/wIhFDstmHOuchz7l1srSoR5q6xNHHsJbED2t4MfSP-DO8WBKNqMzw3I2AgfTwx_lgb6z6ag4jR2BO5ooOaLQPd_vzn2X3LxH__FwCxDa1aBv33ZB1k_94DPiku78uUB99ScfVatW\" alt=\"Influencer taking a selfie\"\/><\/figure>\n<\/div>\n<p>We\u2019ll let you in on a little secret: 47% of <a rel=\"noreferrer noopener\" href=\"https:\/\/hi.photoslurp.com\/blog\/user-generated-content-statistics\/\" target=\"_blank\">the world\u2019s best content marketing teams<\/a> rely on user-generated content (UGC) to promote their brand. Your followers want to see real stories they can relate to, so why not make your own customers the star of the show?&nbsp;<\/p>\n<p>Find your top followers on social media or your most active loyalty program customers. Ask them to share a video testimonial, before and after photos, or a video of themselves using your product as powerful social proof.&nbsp;<\/p>\n<p>Although influencer UGC is powerful, sometimes your followers want to see everyday people using your products, so when in doubt, make your customers the focus of your social media content.&nbsp;<\/p>\n<h3><strong>Social Media Campaign Idea #7: Hop on Trends<\/strong><\/h3>\n<p>Is trend-hopping the most original thing in the world? Done right, it can be!&nbsp;<\/p>\n<p>See what\u2019s trending on <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> or TikTok today. Is there any way you can incorporate the hottest topics, news stories, or challenges into your branded content?&nbsp;<\/p>\n<p>If so, work fast. Trends come and go quickly, so make sure you take advantage of this trend within the next 72 hours before it turns stale. Otherwise, your brand will seem out of touch, which is never a good look!<\/p>\n<h2><strong>Jazz Up Your Socials<\/strong><\/h2>\n<p>Your followers are glued to their social media all day. But let\u2019s be honest: It\u2019s tough keeping your audience interested. They expect awesome posts, but when you\u2019re out of content ideas, that doesn\u2019t always happen. Fortunately, these 7 social media marketing campaign ideas will take your social media off of life support and make your biz the envy of your industry.&nbsp;<\/p>\n<p>Need a little help? Markerly connects brands like yours to experienced social media influencers. We help you find the perfect influencer for your campaign, set up tracking and metrics, and even launch multi-channel campaigns for you. See how social media management is a breeze when Markerly <a href=\"https:\/\/markerly.com\/campaign-management\">does the heavy lifting for you<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> Breathe life back into your social media with these campaign ideas that will work for all types of businesses on a variety of platforms.<\/p>\n","protected":false},"author":8,"featured_media":2594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/2593"}],"collection":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/comments?post=2593"}],"version-history":[{"count":5,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/2593\/revisions"}],"predecessor-version":[{"id":2600,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/2593\/revisions\/2600"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media?parent=2593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/categories?post=2593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/tags?post=2593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}