{"id":2561,"date":"2021-12-23T21:24:47","date_gmt":"2021-12-23T21:24:47","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2561"},"modified":"2021-12-23T21:24:48","modified_gmt":"2021-12-23T21:24:48","slug":"benefits-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/benefits-of-influencer-marketing\/","title":{"rendered":"Benefits of Influencer Marketing: 8 Reasons to Start Now"},"content":{"rendered":"

Reading Time: <\/span> 6<\/span> minutes<\/span><\/span><\/p>\n

Open Instagram and you\u2019ll likely see a slew of influencers gracing your feed. While it feels like everyone and their mother is partnering with influencers, there\u2019s a good reason: It works!<\/p>\n

Influencer marketing is taking the world by storm, connecting more brands with consumers. Done right, influencer partnerships are a win for everyone: You promote your business, the customer finds a product they love, and the influencer earns some cash for their hard work. <\/p>\n

Of course, every business has to justify how it spends its time and money. While you should certainly keep your existing mix of email, organic content, and paid ads, it\u2019s a good idea to add influencer marketing into the mix, too. <\/p>\n

The 8 Big Benefits of Influencer Marketing<\/strong><\/h2>\n

Not entirely sold on influencers? Every business is different, but you\u2019ll likely see these 8 benefits of influencer marketing when you join forces with an experienced influencer.<\/p>\n

1. Overcome Advertising Fatigue<\/strong><\/h3>\n

If you aren\u2019t ready to give up your Google Ads campaigns just yet, we get it. It\u2019s hard deviating from advertising when it used to bring in a ton of leads. <\/p>\n

But consider this: How many people are actually <\/em>paying attention to your paid ads? <\/p>\n

PPC dollars just don\u2019t go as far as they used to, especially in an environment where 45% of consumers<\/a> use ad blockers.\u00a0<\/p>\n

Influencers, on the other hand, have already captured your audience\u2019s hearts<\/a>. Sure, your audience could scroll right past your influencer\u2019s content, but if it\u2019s an influencer they know and love, there\u2019s a good chance they\u2019ll stick around to hear their message. <\/p>\n

2. Build Trust<\/strong><\/h3>\n
\"Benefits<\/figure>\n

No matter your niche, your audience needs to trust you to buy your products or services. But trust is in short supply these days, thanks to decreasing consumer confidence and brand loyalty. <\/p>\n

Fortunately, the antidote is pretty simple: Influencer marketing helps brands build trust. Forty-nine percent of consumers<\/a> make purchasing decisions based on what they see from their favorite influencers. This is especially potent for younger consumers, with 70% of Gen Z teens trusting influencers<\/a> more than traditional celebrity endorsements.<\/p>\n

3. Reach the Right Demographics<\/strong><\/h3>\n

Who is your ideal target audience? If you partner with the right influencer, you\u2019ll have an immediate in with a readymade audience that\u2019s open to your promotions, which is a huge benefit of influencer marketing.<\/p>\n

Instead of crossing your fingers and hoping that your ad targeting was on point, you can reach the right people by partnering up with an Instagram influencer. If you need to get in touch with Gen Z or millennial consumers, influencer partnerships make the magic happen. <\/p>\n

And since 70% of Gen Z consumers<\/a> say they have influence over what their family buys\u2014including food and furniture\u2014influencer partnerships deliver your promotions to Gen Z\u2019s social circle, too.<\/p>\n

4. Get a Greater Return on Investment<\/strong><\/h3>\n

Does your boss need to see black-and-white data in favor of influencer marketing? <\/p>\n

Get this: Influencers generate 11 times more ROI<\/a> than paid ads. For every $1 you spend on influencer marketing, you can generate $5.20 in sales, which is a tremendous benefit of influencer marketing.<\/p>\n

That\u2019s an incredible amount of ROI, especially if you aren\u2019t getting as much traction on your other marketing channels as you used to. <\/p>\n

5. Forge Long-Term Partnerships<\/strong><\/h3>\n
\"Benefits<\/figure>\n

Influencer marketing actually requires less work than you think. After you execute a campaign and get great results, you\u2019re free to continue partnering up with your favorite influencers. There\u2019s no need to source new influencers for every campaign\u2014unless you feel like it, that is. <\/p>\n

Over time, influencer marketing becomes even easier because you\u2019ll find a handful of experienced, trustworthy influencers who want to partner with you. This is a great way to score even more features from these influencers and deepen your relationship with their followers. <\/p>\n

6. Build Brand Awareness<\/strong><\/h3>\n

Brand awareness might sound like a woo-woo digital marketing metric, but it has a real impact on where your customers choose to spend their money. For example, if you want to buy shoes and have heard great things about Zappos shoes, you\u2019re going to shop there the next time you need a new pair of pumps. <\/p>\n

Brand awareness not only puts your brand front and center in shoppers\u2019 minds, but it also gives you more visibility and clout as someone who can solve consumers\u2019 pain points. <\/p>\n

The bottom line is that you need a multi-pronged approach to increase brand awareness, and influencer marketing can help you get there. This is especially powerful if you\u2019re launching a new product and need to build buzz fast!<\/p>\n

Partner with influencers through a platform like Markerly<\/a> to do an unboxing video, testimonial, or demo to generate more excitement. Since 63% of brands plan to increase their influencer marketing spend<\/a> in the next year, be sure to take advantage of this benefit of influencer marketing.<\/p>\n

7. Create Better Content<\/strong><\/h3>\n
\"Benefits<\/figure>\n

Lukewarm social media posts won’t move the needle for businesses today. You need engaging, thumb-stopping content<\/a> that makes users engage with you. That\u2019s a tall order, especially if you\u2019re running a content marketing department with few resources. <\/p>\n

Since consumers trust influencer content more than branded content, an influencer partnership can help you get more engagements and sales. Influencers have their finger on the pulse of what consumers expect to see, so their content tends to be more relevant and entertaining to shoppers than anything you can make in-house, anyway.<\/p>\n

8. Boost SEO<\/strong><\/h3>\n

Search engine optimization (SEO) is a long game for brands, but it\u2019s still a worthwhile addition to your marketing mix. The good news is that influencer marketing campaigns will boost your SEO! <\/p>\n

As long as you partner with the right influencers, they can improve your SEO through<\/a>:\u00a0<\/p>\n