{"id":2537,"date":"2021-12-17T19:05:13","date_gmt":"2021-12-17T19:05:13","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2537"},"modified":"2021-12-17T19:05:14","modified_gmt":"2021-12-17T19:05:14","slug":"social-advertising","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/social-advertising\/","title":{"rendered":"Social Advertising: The Top 6 Platforms & Top 6 Ad Types"},"content":{"rendered":"

Reading Time: <\/span> 10<\/span> minutes<\/span><\/span><\/p>\n

Eighty-two percent of Americans<\/a> have an account on at least one of the following apps: Facebook, Snapchat, Twitter, Instagram, Pinterest, and LinkedIn.<\/p>\n

Every time someone decides to join one of these social media networks, they first have to share a lot of information about themselves.<\/p>\n

There is an upside to this. It’ll make their social media experience a lot more personal, and their friends and family can find and connect with them a lot more easily, among other things.<\/p>\n

But there’s something else.<\/p>\n

Right from the point of registration, social networks now have enough data about a person to sell targeted advertising to companies.<\/p>\n

That’s just the beginning though.<\/p>\n

Social media platforms record and store everything a user does: every post they like or dislike, where they go on vacation, who they work for, their interests and hobbies, and more.<\/p>\n

The networks get to know that person a little better thanks to the ever-changing algorithm<\/a> which tracks their activity every time they log in.<\/p>\n

As a result, there has never been a more complete or detailed marketing database of consumers in the history of the world.<\/p>\n

Your company can find exactly the people you want to reach out to with social advertising.<\/p>\n

Organic Posts vs. Ad Campaigns<\/strong><\/h2>\n

There are two ways to get your content in front of potential new customers on social media \u2014 organic posts and ad campaigns.<\/p>\n

In truth, they actually depend on each other to succeed but let’s look at the differences between them.<\/p>\n

Ad Campaigns<\/strong><\/h3>\n

Buying social media ads guarantees that your content appears in your chosen targets’ news feeds.<\/p>\n

You can choose the types of ads you want to run \u2014 we\u2019ll cover that in more detail in a moment.<\/p>\n

There are a number of different pricing models available from cost per click (CPC) to cost per action (for example, you only pay when someone downloads an app, signs up to a newsletter, or buys something).<\/p>\n

You can select one or more of the following pricing models for your campaign:<\/p>\n