{"id":2472,"date":"2022-03-07T21:54:00","date_gmt":"2022-03-07T21:54:00","guid":{"rendered":"https:\/\/markerly.com\/blog\/?p=2472"},"modified":"2022-03-08T07:34:56","modified_gmt":"2022-03-08T07:34:56","slug":"expanding-visibility-how-to-get-your-tiktok-on-the-fyp","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/expanding-visibility-how-to-get-your-tiktok-on-the-fyp\/","title":{"rendered":"TikTok Tips: 5 Tricks on How to Get On the FYP"},"content":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>It seems like everyone, their mother, and their dog are on TikTok today. From lip-syncing to comedy to music, the platform easily took over the globe during the pandemic.&nbsp;<\/p>\n<p>However, it isn\u2019t all fun and games. Businesses can get serious results from marketing themselves on TikTok\u2014as long as they know how to use the platform.&nbsp;<\/p>\n<p>Viral videos are king on TikTok, which means that even the most obscure creators can go viral overnight. There are a lot of one-hit wonders on the app, which makes TikTok a tough but exhilarating place for brands to grow their audience.&nbsp;<\/p>\n<p>If you\u2019re getting started with TikTok, you\u2019ve probably seen \u201cFYP\u201d all over the place. It might seem like a small detail, but the FYP actually has an enormous impact on how your business performs on TikTok. Learn what the FYP is, see why your business needs to be on the FYP, and borrow our five tips on how to get on the FYP.<\/p>\n<h2><strong>What Is the FYP?<\/strong><\/h2>\n<p>When you open the TikTok app, you\u2019ll notice that there are two tabs: Following and For You.&nbsp;<\/p>\n<p>The Following feed works like an Instagram feed. You\u2019ll only see content here from the creators you follow, so it\u2019s great for TikTok users who want to cultivate a specific feed of content. However, Following isn\u2019t the default feed on TikTok, so it isn\u2019t as popular with users.&nbsp;<\/p>\n<p>That\u2019s why so many businesses want to be on the For You page, or the FYP. This is the home page of TikTok and the default feed you\u2019ll see when you open the TikTok app. The FYP works similarly to the Instagram Explore page: It recommends content to users based on their interests and what they\u2019ve engaged with in the past.&nbsp;<\/p>\n<p>TikTok holds the exact workings of its FYP algorithm close to its chest, but it does say that <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/how-tiktok-recommends-videos-for-you\" target=\"_blank\" rel=\"noreferrer noopener\">these factors have the biggest impact<\/a> on what you see on the FYP:\u00a0<\/p>\n<ul>\n<li><strong>Interaction<\/strong>: TikTok\u2019s algorithm will promote videos that have more likes, comments, shares, and Duets or Stitches because it indicates that users like your content.<\/li>\n<li><strong>Video information<\/strong>: The hashtags, captions, and music or audio you choose can have an impact on whether you show up on the FYP.&nbsp;<\/li>\n<li><strong>Location information<\/strong>: Your location does matter on TikTok. It looks at your country, language preference, and device settings to show videos from users in your location. After all, you probably wouldn\u2019t want to watch videos in Chinese if you don\u2019t speak the language, right?&nbsp;<\/li>\n<\/ul>\n<p>The important thing to note about the FYP is that follower counts don\u2019t really matter. Unlike Instagram or Facebook, TikTok rewards quality content first, so you can\u2019t rely on a big follower count to boost your brand. This means your TikTok videos have to kill it every time, which places a lot of pressure on brands to perform.<\/p>\n<h3><strong>Why Do I Need to Get on the FYP?<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1200\" height=\"633\" src=\"https:\/\/markerly.com\/blog\/wp-content\/uploads\/2021\/11\/online-seller-using-her-phone-for-a-live-video.jpeg\" alt=\"How to get on the FYP: online seller using her photo for a live video\" class=\"wp-image-2858\" srcset=\"https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/online-seller-using-her-phone-for-a-live-video.jpeg 1200w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/online-seller-using-her-phone-for-a-live-video-300x158.jpeg 300w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/online-seller-using-her-phone-for-a-live-video-1024x540.jpeg 1024w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/online-seller-using-her-phone-for-a-live-video-768x405.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<p>So, why do you need to worry about the FYP? Isn\u2019t it enough to create great content and hope that people will start following you?&nbsp;<\/p>\n<p>Nope! Businesses should try their best to get a feature on the FYP because:&nbsp;<\/p>\n<ul>\n<li><strong>It\u2019s the first thing people see<\/strong>: The FYP is the first thing users see when they open TikTok. Even if they\u2019re going to their Following feed, they\u2019ll see the FYP first. Since users spend <a href=\"https:\/\/blog.iconosquare.com\/50-important-tiktok-statistics-for-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">52 minutes on TikTok every day<\/a>, a feature on the FYP can put you in front of thousands of users.\u00a0<\/li>\n<li><strong>It places you in front of new users<\/strong>: TikTok has <a href=\"https:\/\/blog.hootsuite.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">100 million active users <\/a>in the United States. If you want to connect with users who haven\u2019t seen your videos or followed you yet, the FYP is the place to be. More views on the FYP will result in more likes, follows, and (best of all) brand recognition.<\/li>\n<li><strong>It means you\u2019re doing something right<\/strong>: The FYP is like the TikTok Olympics. You\u2019re taking home the gold if you\u2019re able to get on the FYP feed. Plus, if you manage to get on the FYP, you\u2019ll know that your content is resonating with your audience on TikTok.\u00a0<\/li>\n<\/ul>\n<h2><strong>5 Tips on How to Get On the FYP<\/strong><\/h2>\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\">Fourteen percent of brands<\/a> are planning to increase their spending on TikTok, but you don\u2019t have to go in on paid ads unless you want to; what you really need is organic success on the FYP.\u00a0<\/p>\n<p>Trying to make sense of the TikTok algorithm? Follow these five how to get on the FYP tips to crack the code and score a feature on the TikTok For You page.<\/p>\n<h3><strong>1. Post TikTok Videos at the Right Time, Consistently<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1200\" height=\"800\" src=\"https:\/\/markerly.com\/blog\/wp-content\/uploads\/2021\/11\/man-at-the-park-recording-a-video-using-his-phone.jpeg\" alt=\"Man at the park recording a video using his phone\" class=\"wp-image-2857\" srcset=\"https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/man-at-the-park-recording-a-video-using-his-phone.jpeg 1200w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/man-at-the-park-recording-a-video-using-his-phone-300x200.jpeg 300w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/man-at-the-park-recording-a-video-using-his-phone-1024x683.jpeg 1024w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/man-at-the-park-recording-a-video-using-his-phone-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<p>Social media platforms want to know that your brand can crank out quality content, consistently. The more content you create, the more likely people are to stay on the platform\u2014which is exactly what TikTok wants.&nbsp;<\/p>\n<p>Aside from signaling that you\u2019re a reputable account, <a href=\"https:\/\/markerly.com\/blog\/video-content\/\">consistently posting TikTok videos<\/a> also gives you more chances to score a feature on the FYP. That\u2019s just basic math: The more often you post, the more often you enter the FYP \u201clottery.\u201d\u00a0<\/p>\n<p>If you\u2019re new to TikTok, try to post at least three times a week to start. Work up to posting once daily, and then multiple times a day. Of course, don\u2019t create content just for the sake of it! Make sure you create high-quality videos that encourage engagement.&nbsp;<\/p>\n<p>You can also increase your engagement by watching your timing. Sign up for a <a href=\"https:\/\/www.tiktok.com\/business\/en-US\/apps\/business-account\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Business Account<\/a> and check your analytics. When is your audience online? Make sure you\u2019re posting at those times to get more traction on the FYP.\u00a0<\/p>\n<h3><strong>2. Use Trending Audio, Sounds, or Effects<\/strong><\/h3>\n<p>TikTok got its start as Musical.ly, an app that was primarily for lip-syncing. TikTok has evolved into much more than that, but music still plays a large role in TikTok\u2019s videos.&nbsp;<\/p>\n<p>In fact, users are able to search for specific audio, sounds, and effects right in the app. If you use trending sounds in your videos, you stand a better chance of being on the FYP.&nbsp;<\/p>\n<p>Not sure which sounds are trending right now? You can find them by:&nbsp;<\/p>\n<ul>\n<li><strong>Being a regular user<\/strong>: If you find a trending sound that you like, make sure to save it to your Favorites. You can refer to it later when you\u2019re brainstorming content ideas with the team.<\/li>\n<li><strong>Searching for sounds<\/strong>: Use the Search button to look for a specific sound on TikTok. The app will pull up everything related to that snippet of music or audio.\u00a0<\/li>\n<li><strong>Hashtags<\/strong>: Have you heard the sound bite, <a href=\"https:\/\/www.dexerto.com\/entertainment\/what-is-the-piggy-dipping-at-the-piggy-pond-sound-on-tiktok-cat-owner-goes-viral-1738353\/\" target=\"_blank\" rel=\"noreferrer noopener\">#piggydippin<\/a>? It has over 67.7 million views on TikTok. To find trending sounds like this, use the Search button yet again, but tab over to the Hashtags feed to see which results pop up.<\/li>\n<\/ul>\n<h3><strong>3. Use Popular Hashtags<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1200\" height=\"486\" src=\"https:\/\/markerly.com\/blog\/wp-content\/uploads\/2021\/11\/person-holding-a-hashtag.jpeg\" alt=\"How to get on the FYP: person holding a hashtag\" class=\"wp-image-2859\" srcset=\"https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/person-holding-a-hashtag.jpeg 1200w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/person-holding-a-hashtag-300x122.jpeg 300w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/person-holding-a-hashtag-1024x415.jpeg 1024w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/person-holding-a-hashtag-768x311.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/stock.adobe.com\/images\/smiling-bearded-man-pointing-on-hashtag-over-yellow-background-panoramic-layout\/466127334\"><\/a>TikTok hashtags aren\u2019t the same as Instagram hashtags. You aren\u2019t trying to overwhelm people with 20 hashtags that they\u2019ll never read. For TikTok, it\u2019s better to use 3-6 hashtags that are relevant to your videos.&nbsp;<\/p>\n<p>To find good hashtags, go to the Discover tab. It will automatically pull up a list of trending hashtags (as well as how many people have used them) so you can pick hashtags that get a lot of traction. You can also do a search for popular videos in your niche and copy a few of the hashtags they\u2019re using.&nbsp;<\/p>\n<p>Hashtags like #ForYou and #FYP are fine, but make sure you add hashtags that tell users what the video is about so they can find you.<\/p>\n<h3><strong>4. Make Better Content Than Everyone Else<\/strong><\/h3>\n<p>TikTok rewards good content. As long as your content gets a reaction from users, it\u2019s likely to end up on the FYP. But how, exactly, do you make content that\u2019s better than everyone else in your niche?&nbsp;<\/p>\n<p>Try strategies like:&nbsp;<\/p>\n<ul>\n<li><strong>Getting the basics right<\/strong>: You don\u2019t need Hollywood-level quality, but your TikTok videos should be reasonably high-quality. Film on a modern smartphone, pick up better audio with an external microphone, and edit your videos for speed and clarity.\u00a0<\/li>\n<li><strong>Filming shorter videos<\/strong>: TikTok cares about completion rates, or the rate at which people watch your entire video. If you want people to finish your videos, make them as short as possible without compromising on quality.\u00a0<\/li>\n<li><strong>Influencer marketing<\/strong>: TikTok has the highest <a href=\"https:\/\/markerly.com\/blog\/5-ways-tiktok-influencer-marketing-keeps-your-brand-relevant\/\">influencer engagement rate<\/a> of any platform. Influencers with 100,000+ followers on Instagram get 1.1% engagement on Instagram, but they receive <a rel=\"noreferrer noopener\" href=\"https:\/\/blog.iconosquare.com\/50-important-tiktok-statistics-for-2021\/\" target=\"_blank\">a whopping 5.3% engagement on TikTok<\/a>. Skip the line and earn immediate engagement on your content by <a href=\"https:\/\/markerly.com\/campaign-management\">partnering with influencers.<\/a><\/li>\n<\/ul>\n<h3><strong>5. Engage With Followers and Other Creators<\/strong><\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1200\" height=\"800\" src=\"https:\/\/markerly.com\/blog\/wp-content\/uploads\/2021\/11\/influencer-recording-herself-using-their-phone.jpeg\" alt=\"Influence recording herself using their phone\" class=\"wp-image-2856\" srcset=\"https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/influencer-recording-herself-using-their-phone.jpeg 1200w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/influencer-recording-herself-using-their-phone-300x200.jpeg 300w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/influencer-recording-herself-using-their-phone-1024x683.jpeg 1024w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2021\/11\/influencer-recording-herself-using-their-phone-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n<p><a href=\"https:\/\/stock.adobe.com\/images\/hispanic-woman-with-cool-dreadlocks-pigtails-wear-pink-dress-in-studio-chatting-with-her-subscribers-by-phone-camera\/426396579\"><\/a><a href=\"https:\/\/markerly.com\/blog\/engagement-rate\/\">Engagement is king on TikTok<\/a>, so make it as easy as possible for users to interact with your content. Don\u2019t just let your TikTok videos end: ask your followers questions or for them to share their opinion.&nbsp;<\/p>\n<p>When they drop a comment on your video, make sure you reply to them. Even an emoji reply is better than nothing.&nbsp;<\/p>\n<p>You can also interact with other TikTokkers in the form of Duets or Stitches. Try to engage with high-profile content that already has a lot of engagement to increase your chances of showing up on the FYP.&nbsp;<\/p>\n<h2><strong>The Fastest Solution to How to Get On the FYP? Influencer Marketing<\/strong><\/h2>\n<p>Brands are still figuring out TikTok, which means scrappy businesses that get in early will reap the benefits. You don\u2019t need a lot of followers to show up on the FYP, either. As long as you follow these five best practices, you can show up on the FYP in no time.&nbsp;<\/p>\n<p>Creating successful organic content takes time, and that\u2019s a luxury most brands don\u2019t have. When you want to get more traction on the TikTok FYP, partner with influencers with Markerly.&nbsp;We help brands identify the best influencers for their campaign, handling everything from outreach to optimization. Isn\u2019t it time for you to show up on the FYP? <a href=\"https:\/\/markerly.com\/campaign-management\">See how Markerly takes your TikTok marketing<\/a> from zero to sixty in no time at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> TikTok can help your brand connect with your target audience quickly\u2014if you know how to get on the FYP. Find out what it is and what to do to make it on. <\/p>\n","protected":false},"author":8,"featured_media":2860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/2472"}],"collection":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/comments?post=2472"}],"version-history":[{"count":9,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/2472\/revisions"}],"predecessor-version":[{"id":2868,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/2472\/revisions\/2868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media\/2860"}],"wp:attachment":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media?parent=2472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/categories?post=2472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/tags?post=2472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}