{"id":2177,"date":"2021-01-12T16:34:17","date_gmt":"2021-01-12T16:34:17","guid":{"rendered":"\/blog\/?p=2177"},"modified":"2021-08-17T18:29:46","modified_gmt":"2021-08-17T18:29:46","slug":"how-to-reach-out-to-micro-influencers-on-social-media","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/how-to-reach-out-to-micro-influencers-on-social-media\/","title":{"rendered":"How to Reach Out to Micro-Influencers on Social Media"},"content":{"rendered":"

Reading Time: <\/span> 8<\/span> minutes<\/span><\/span><\/p>\n

Not sure how to write a message to a micro-influencer?<\/p>\n

Great, your search for tips ends here. <\/span><\/p>\n

First thing\u2019s first: <\/span>influencers do want to work with you<\/span><\/i>. <\/span><\/p>\n

Collaboration with brands isn\u2019t a passion, but their job. If their audience could find your products useful, they\u2019ll be likely to accept your offer. <\/span><\/p>\n

The way you make that offer is a tricky thing, though. Micro-influencer marketing is on the rise, with many brands trying to sign one person every day. If your proposal doesn\u2019t resonate with that chosen person, they might ignore it. <\/span><\/p>\n

But guess what – they won\u2019t! <\/span><\/p>\n

Here, you\u2019ll find the best practices combined with some positive energy and consideration, they\u2019ll help you write a compelling message worth a reply. <\/span><\/p>\n

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Micro-Influencer Outreach: a Quick Intro<\/span><\/h2>\n

Micro-influencers are social media users who have between 1,000 and 100,000 followers, who often rely on them to make buying decisions.<\/span><\/p>\n

Brands choose to partner with micro-influencers instead of macro-influencers (those with 100,000+ followers) because their audience is more engaged.<\/span><\/p>\n

A micro-influencer is more likely to achieve an Engagement Rate than superstar influencers with a multi-million audience. <\/span><\/p>\n

Here\u2019s the data to back this up. <\/span><\/p>\n

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Source: <\/span>HypeAuditor<\/span><\/a><\/p>\n

So, partnering with an influencer with smaller audiences makes more business sense. <\/span><\/p>\n

That\u2019s why 77 percent of businesses work with micro-influencers, says <\/span>The State of Influencer Marketing<\/span><\/a> report.<\/span><\/p>\n

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Source: The State of Influencer Marketing 2020 report <\/span><\/p>\n

Micro-influencers working in health, fitness, beauty, and food niches are generally considered the most effective. In fact, influencers were a major driving force behind the lifestyle industry growth in recent years. <\/span><\/p>\n

We\u2019re interested in collaborating with the right micro-influencer, too.<\/p>\n

Finding them is the first step to generating sales and getting loyal customers. <\/span><\/p>\n

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Before Contact: Fact Check<\/span><\/h2>\n

\u201cI\u2019ve no idea if micro-influencer I\u2019ll find is right for my business.\u201d<\/span><\/i><\/p>\n

This is the mindset of many business owners when they decide to engage in influencer marketing. <\/span><\/p>\n

That\u2019s completely fine. Influencers don\u2019t have <\/span>keyword-optimized resumes<\/span><\/a> and portfolios you can check out. <\/span><\/p>\n

So, to help you be more confident in your choice, you can do a quick fact-check.<\/span><\/p>\n

Ask yourself:<\/span><\/p>\n