{"id":2131,"date":"2020-11-04T18:32:07","date_gmt":"2020-11-04T18:32:07","guid":{"rendered":"\/blog\/?p=2131"},"modified":"2021-08-19T22:28:27","modified_gmt":"2021-08-19T22:28:27","slug":"native-advertising-vs-sponsored-content-whats-the-difference","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/native-advertising-vs-sponsored-content-whats-the-difference\/","title":{"rendered":"Native Advertising vs. Sponsored Content: What\u2019s the Difference?"},"content":{"rendered":"

Reading Time: <\/span> 6<\/span> minutes<\/span><\/span><\/p>\n

Any new or experienced business owner that wants to expand their online business will benefit from native ads and sponsored content. While both are similar forms of paid strategies to attract more online customers, there are differences between them. These differences can play an important role in choosing the right method for your online business.<\/p>\n

Thanks to the different options, marketers are able to customize the promotional experience to the needs of their company. This is exactly why online advertising is so essential to a business\u2019s success. To help you better understand the difference between these two methods of online marketing, here are some things you should know.<\/span><\/p>\n

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What exactly is native advertising and sponsored content?<\/b><\/h2>\n

When it comes to these two forms of online advertisement, there is a main difference between them. One of the two is technically not an ad, at least not in the traditional sense. Native ads are the more regular advertisements you expect to see on a website. These are targeted to a certain audience and are more of a permanent addition to a webpage. <\/span><\/p>\n

Essentially, a native ad is paid content found on any online page. There are all different types of native ads you will come across online, and they will most likely be unrelated to the page you visited. They are used to promote products and services using a different website as the promoter. <\/span><\/p>\n

On the other hand, sponsored content is not an ad in the traditional sense, while it can still be considered a type of native advertising. You are not going to find a piece of sponsored content placed on a website just like you would a native ad. Instead, sponsored content is created to fit the needs of each business. <\/span><\/p>\n

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What are they supposed to look like?<\/b><\/h2>\n

A native ad will usually present the visitor with an image or a link to the product or service being advertised. It is common for it to also include a few details about it or the company selling it. When a visitor clicks on that ad, they will be redirected to the page selling the product of the ad. <\/span><\/p>\n

Native ads can be any of six different types based on the <\/span>IAB guidelines<\/b><\/a>. These include:<\/span><\/p>\n