{"id":2054,"date":"2020-09-29T15:50:52","date_gmt":"2020-09-29T15:50:52","guid":{"rendered":"\/blog\/?p=2054"},"modified":"2021-08-19T22:35:10","modified_gmt":"2021-08-19T22:35:10","slug":"5-snapchat-influencer-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/5-snapchat-influencer-marketing-strategies-for-small-businesses\/","title":{"rendered":"5 Snapchat Influencer Marketing Strategies for Small Businesses"},"content":{"rendered":"

Reading Time: <\/span> 6<\/span> minutes<\/span><\/span><\/p>\n

Snapchat stands out in the crowded social space.<\/span><\/p>\n

Why, you ask?<\/span><\/p>\n

Due to its ephemeral content and unique engagement policies. <\/span><\/p>\n

Since its advent in 2011, Snapchat has allowed mainly blink-and-vanish images and videos (except \u201c<\/span>Memories<\/span><\/a>,\u201d Snapchat\u2019s version of Instagram \u201cHighlights\u201d). <\/span><\/p>\n

The platform\u2019s follower onboarding policy is also different from other networks. <\/span><\/p>\n

Users need to type in Snapchat handles they want to follow. The process might seem arduous, but it produces high-quality followers. Only people who are genuinely interested in your content would take the time to search for you manually. <\/span><\/p>\n

Over the years, Snapchat has evolved tremendously. Today, it reaches <\/span>70%<\/span><\/a> of 13 to 34-year-olds, a demographic coveted by brands owing to its impressionable mindset and social savvy. <\/span><\/p>\n

Considering that the U.S. is Snapchat\u2019s <\/span>largest marketplace<\/span><\/a>, it\u2019s imperative that local brands make a mark on the platform. That\u2019s where influencers can be a gamechanger. <\/span><\/p>\n

With their genuine follower relationships and authentic content, influencers can boost their partner brands\u2019 credibility and engagement. <\/span>ROI from influencer campaigns<\/span><\/a> is comparable, if not better, than traditional marketing methods like display ads.<\/span><\/p>\n

However, influencer marketing methods that are effective on most social platforms don\u2019t work as well on Snapchat. The platform\u2019s unique demographics, policies, and features require innovative strategies from marketers.<\/span><\/p>\n

Sound daunting?<\/span><\/p>\n

Fret not. I\u2019m going to share my secret Snapchat influencer marketing strategies with you. They are super effective, affordable, and straightforward.<\/span><\/p>\n

Let\u2019s dive in.<\/span><\/p>\n

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How to Nail Snapchat Influencer Marketing: 5 Tactics<\/span><\/h2>\n

Influencer marketing is a proven <\/span>strategy<\/span><\/a> to boost engagement on social media. But, as I said, influencers on Snapchat work differently. Take a look at the top four methods Snapchat influencers leverage.<\/span><\/p>\n

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1. Use Vanity URLs<\/span><\/h3>\n

If you\u2019ve ever <\/span>built an Instagram account<\/span><\/a>, you will know that clickable links are allowed in bios. Often, influencers capitalize on this feature by sharing links to landing pages of their partner brands. Or, they share affiliate links to redeemable discount coupons. <\/span><\/p>\n

However, Snapchat does not allow the sharing external URLs. This means your influencer can’t promote your offers on their page or cross-promote their Snapchat content on other platforms.<\/span><\/p>\n

To overcome this hurdle, you can create vanity or profile URLs deep-linked to your influencer\u2019s account. Then, simply share the link anywhere on the web. People who click on the URL get added to your Snapchat account instantly. No QR codes required. <\/span><\/p>\n

The best part?<\/span><\/p>\n

You don\u2019t need third-party apps to generate vanity URLs. Snapchat does it for you in just three steps. Here is how you can create and share a profile URL on Twitter:<\/span><\/p>\n

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Smart brands like Birchbox use vanity URLs to direct people to their seasonal sales. <\/span><\/p>\n

9n 2018, the cosmetics giant created a vanity URL (birch.ly\/Steals), exclusively for Snapchat users. Even non-followers could access the deal by using the URL.<\/span><\/p>\n

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Interestingly, Birchbox received <\/span>more traffic<\/span><\/a> from Snapchat than its more popular counterpart, Instagram Stories.<\/span><\/p>\n

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2. Orchestrate Influencer Takeovers<\/span><\/h3>\n

To <\/span>leverage influencers the right way<\/span><\/a>, hand over your brand\u2019s channel to them for a day or two. <\/span><\/p>\n

During takeovers, influencers create stellar content for you. Plus, their fans follow them to your channel and start engaging with your content. If you have the right influencer onboard, takeovers can help you reach new, qualified leads.  <\/span><\/p>\n

Need an example?<\/span><\/p>\n

Cinnabon collaborated with influencer duo, Evan Garber and Danny Berk, to take over their account for a day. The Snapchatters created a two-minute Story for Cinnabon that earned the brand <\/span>2,000<\/span><\/a> new followers.<\/span><\/p>\n

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Just like everything else, takeover best practices for Snapchat are also unique. Follow the steps below to host successful Snapchat takeovers:<\/span><\/p>\n