{"id":2026,"date":"2020-09-25T15:14:11","date_gmt":"2020-09-25T15:14:11","guid":{"rendered":"\/blog\/?p=2026"},"modified":"2021-08-19T22:36:10","modified_gmt":"2021-08-19T22:36:10","slug":"healthytexas-case-study-how-do-you-influence-public-behavior-to-save-lives","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/healthytexas-case-study-how-do-you-influence-public-behavior-to-save-lives\/","title":{"rendered":"#HealthyTexas Case Study: How Do You Influence Public Behavior to Save Lives?"},"content":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes<\/span><\/span><\/p>\n

Despite the widespread impact of the COVID-19 pandemic during the spring and summer of 2020, adoption of key public health practices such as social distancing, mask wearing, and hand washing was slow in many parts of the country. We understand that often the best way to break through to consumers with actionable messages is through like-minded social influencers, rather than PSAs and advertisements from official agencies. With this in mind, the <\/span>Texas Department of State Health Services (DSHS)<\/span><\/a> sought out a partnership with us to craft an influencer campaign encouraging Texas citizens to take measures to stop the spread of the virus in impactful and creative ways. <\/span><\/p>\n

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The Challenges<\/b><\/h2>\n

We had to consider a number of factors when researching potential influencers for this campaign. In particular, we used our tech intelligence to identify:<\/p>\n