{"id":1903,"date":"2017-11-02T22:22:13","date_gmt":"2017-11-02T22:22:13","guid":{"rendered":"\/blog\/?p=1903"},"modified":"2017-11-02T22:22:13","modified_gmt":"2017-11-02T22:22:13","slug":"4-new-tools-to-create-influencersocial-marketing-magic-this-holiday-season","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/4-new-tools-to-create-influencersocial-marketing-magic-this-holiday-season\/","title":{"rendered":"4 New Tools to Create Influencer\/Social Marketing Magic this Holiday Season"},"content":{"rendered":"

Reading Time: <\/span> 3<\/span> minutes<\/span><\/span>\"\"<\/p>\n

Over the last few years, brands and marketers have seen drastic changes in consumers\u2019 shopping habits, with an overwhelming shift toward online and digital shopping. Just look at the hype surrounding cyber Monday and the increased interest in purchasing items online instead of waiting in line at the store for hours. This move becomes even more noticeable during the fall and winter months when people prepare for holiday shopping.<\/p>\n

 <\/p>\n

Last year, we noted a sharp increase in digital shopping<\/a> both on Black Friday and Cyber Monday when compared to the previous year and we\u2019re expecting to see that activity continue to grow this year. With the convenience of online shopping and the ability to plan purchases ahead of time without leaving your home, it is not a surprise that a survey by the National Retail Federation found that 59% of consumers<\/a> selected online stores as their preferred shopping destination for the upcoming 2017 holiday season.<\/p>\n

 <\/p>\n

This interest in ecommerce gives brands a big opportunity with their influencer marketing and social media campaigns as consumers scroll through endless feeds of clothing, toys, home goods and other products looking for ideas of what to purchase.\u00a0 We\u2019ve already determined how engaging influencers, particularly micro-influencers, can be among their audiences, which makes them very valuable to seasonal marketing campaigns where an influencer recommendation can go a long way in convincing shoppers to purchase certain products. This, coupled with new opportunities for ROI measurement, makes ecommerce even more appealing for influencer marketing planning.<\/p>\n

 <\/p>\n

This year, we\u2019re seeing newly-introduced features on multiple social media platforms, each of which can help brands improve the accuracy of their ad-engagement measurements and work more efficiently with the right influencers.<\/p>\n

 <\/p>\n