{"id":1745,"date":"2017-06-26T21:37:34","date_gmt":"2017-06-26T21:37:34","guid":{"rendered":"\/blog\/?p=1745"},"modified":"2017-06-26T21:37:34","modified_gmt":"2017-06-26T21:37:34","slug":"your-brand-your-influencer-network-introducing-influencer-network-as-a-service-from-markerly","status":"publish","type":"post","link":"https:\/\/staging.markerly.com\/pulse\/your-brand-your-influencer-network-introducing-influencer-network-as-a-service-from-markerly\/","title":{"rendered":"Your Brand, Your Influencer Network: Introducing Influencer Network as a Service from Markerly"},"content":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>You may have noticed some changes with Markerly over the last couple of months \u2013 we\u2019ve got a new look! We refreshed our website to really reflect the passion and personality behind our company, our clients, and our service offerings. What we\u2019re most excited about though is the innovation we\u2019ve added underneath the hood. Today, we\u2019re excited to announce the general availability of our <a href=\"http:\/\/markerly.com\/influencer-network-as-a-service\">Influencer Network as a Service<\/a>, allowing brands to build their own influencer networks with full campaign management capabilities and influencer CRM tools.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"wp-image-1802 aligncenter\" src=\"http:\/\/34.83.63.148\/wp-content\/uploads\/2017\/06\/gettyimages-492782088.png\" alt=\"\" width=\"650\" height=\"365\" srcset=\"https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2017\/06\/gettyimages-492782088.png 1318w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2017\/06\/gettyimages-492782088-300x169.png 300w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2017\/06\/gettyimages-492782088-1024x576.png 1024w, https:\/\/staging.markerly.com\/pulse\/wp-content\/uploads\/2017\/06\/gettyimages-492782088-768x432.png 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>What was the driving force behind our platform update?<\/em><\/strong>\u00a0 Well, it was you \u2013 we know how valuable your marketing dollars are to your brand, so passing off total control to someone else isn\u2019t always the most comfortable thing. Our platform returns that control to the brand and empowers them through total ownership of their content, data, and influencer relationships, ensuring they are set up to succeed through influencer marketing.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>So, what\u2019s new?\u00a0<\/strong><\/em> We\u2019re glad you asked. Our influencer network as a service offering \u2013 which evolved from our existing network-building and management capabilities \u2013 will allow brands to save time and resources by streamlining workflow and providing next-generation data warehousing. \u00a0The entirely inclusive service empowers brands with:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Full control over communications, pricing, and contracts<\/li>\n<li>Elimination of hidden fees<\/li>\n<li>Simplified payment tracking<\/li>\n<li>Complete ownership of data<\/li>\n<li>Turn-key management, training, and on-site workshops<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The service features two new components with enhanced functionality \u2013 <em>Discover <\/em>and <em>Streamline<\/em> \u2013 providing ease and efficiency to brands looking to build, manage and analyze their own influencer networks. The service consolidates all aspects of an influencer campaign \u2013ranging from communication to content creation to payments \u2013 into one centralized, easy-to-use platform for total control.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Discover.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Discover<\/em> is designed to give brands full access to the most relevant and impactful influencers by using proprietary search technology. Through this component, brands can identify which influencers are best suited for individual campaigns in a completely unrestricted fashion.<\/p>\n<p>&nbsp;<\/p>\n<p>The enhanced search functionality enables highly focused filters to be applied, allowing for brands to hone in on specific characteristics that they require their influencers to have before broadening their scope. The search can be filtered by category, engagement, reach, keywords, location, and social media platform, to ensure that brands are connecting with and activating influencers that fit within the brand\u2019s ethos.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Streamline.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The <em>Streamline<\/em> component is meant to consolidate all information, communication, and data. Enhanced capabilities include new CRM functionality, which provides an in-depth understanding of campaign audiences including location, demographics, etc. Simultaneously, the company has included its standard tracking and real-time reporting capabilities to ensure brands can collect valuable data regarding influencer activity and engagement.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019re not totally ready to take the wheel and drive your campaign on your own, we still offer the same <a href=\"http:\/\/markerly.com\/campaign-management\">robust full service campaign management<\/a> as always. Either way, we want to be your partner and help your brand achieve the influence it deserves.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/markerly.com\/contact-us\">Request a demo<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span> You may have noticed some changes with Markerly over the last couple of months \u2013 we\u2019ve got a new look! We refreshed our website to really reflect the passion and personality behind our company, our clients, and our service offerings. What we\u2019re most excited about though is the innovation we\u2019ve added underneath the hood. Today,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/1745"}],"collection":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/comments?post=1745"}],"version-history":[{"count":0,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/posts\/1745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media\/1883"}],"wp:attachment":[{"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/media?parent=1745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/categories?post=1745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.markerly.com\/pulse\/wp-json\/wp\/v2\/tags?post=1745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}